Why Chiropractors Should Focus On Capturing Email Addresses

Dr. Patrick MacNamara // Chiropractic Marketing

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April 16  


In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares why chiropractors should focus on capturing email addresses.

Capturing Email Addresses

Welcome everyone to Episode 26 of the Chiropractic Marketing Podcast.

I’m your host, Dr. Patrick MacNamara, and today we’re going to talk about the importance on why chiropractors should focus on capturing email addresses for their chiropractic practices.

Today’s episode is brought to you by Chiropractic Marketing Websites.

CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising.

If you’re not getting the number of leads you’d like from your current chiropractic website, then head on over to Chiropractic Marketing Websites dot com to learn more.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

That’s G E T C M W dot com.

Alright, back to the podcast.

So, why is building an email list important for chiropractors?

First and foremost, it’s about building a community around your practice.

An email list allows you to communicate directly with your patients and potential patients, keeping them informed, engaged, and connected with your practice.

When you capture email addresses, you can tailor your communications to suit the needs and interests of your audience.

Whether it’s sending out newsletters, sharing health tips, or promoting special offers, personalized emails can resonate more with your recipients and foster a stronger relationship with them.

Email marketing remains one of the most effective digital marketing channels.

With an email list, you have a direct line to people who have shown interest in your services.

This makes it easier to promote new services, workshops, or events, driving more traffic to your practice and increasing revenue.

Consistent and valuable communication through email can help build trust and credibility for your practice.

By sharing insightful content, patient testimonials, and updates about your practice, you demonstrate expertise and genuine care for your patients’ well-being.

Capturing email addresses not only helps in retaining existing patients but also encourages referrals.

When your patients receive valuable content from you, they are more likely to recommend your practice to friends and family, helping you expand your patient base organically.

Now that we’ve covered why capturing email addresses is crucial, let’s talk about how to build your email list effectively.

First, make sure to include an opt-in form on your website and social media platforms.

Offer incentives like a free e-book, a health guide, or a discount on their first visit to encourage sign-ups.

Some of the most powerful ways to capture email addresses is through custom-built landing pages.

As a matter of fact, I build custom landing pages for my clients all of the time.

Most are focused around niche-specific conditions, programs or services.

For example, the most popular are landing pages for knee pain and peripheral neuropathy programs.

A close second are pages devoted to foot and shoulder pain programs.

They’re also very effective for shock way therapy, red light therapy and auto accident recovery programs.

I also build out fully-functional marketing funnels around these particular landing pages.

What’s the objective for all of this work?

Capturing the name and email address of every single lead that’s interested in whatever the landing page was created for, plain and simple.

But I don’t stop there.

I also build out follow-up campaigns so that each lead is nurtured into a new patient.

My drip e-mail campaigns provide a tailored approach to lead nurturing.

With carefully crafted messages delivered at strategic intervals, I keep your practice in the minds of potential patients, building rapport and guiding them towards conversion.

Now if you don’t know how to set all of this up please reach out to me.

I’m here to help!

My email address is hello [at] chiropractic marketing podcast dot com or simply visit Chiropractic Marketing Websites dot com for more information.

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Thanks again and I’ll catch you next time…

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About Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. Learn more over at https://www.chiropracticmarketingwebsites.com/.

Dr. Patrick MacNamara