How to Absolutely Crush Your Competition in Local Search

Dr. Patrick MacNamara // Chiropractic Marketing


July 9  

In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares two powerful strategies that will help you absolutely crush your competition in local search.

How to Absolutely Crush Your Competition in Local Search

Welcome everyone to Episode Number 35 of The Chiropractic Marketing Podcast.

I’m your host, Dr. Patrick MacNamara, and today we’re diving into two powerful strategies that will help you absolutely crush your competition in local search.

Whether you’re up against other chiropractors or other healthcare providers like orthopedic surgeons, neurosurgeons, or even hospitals, these strategies will give you the edge you need.

But before we jump into today’s topic, I’d like to thank DC Rank for sponsoring today’s episode.

DC Rank helps chiropractors rank in the Google Maps 3-Pack in 6 months or less, maximizing their ROI and eliminating time spent on ineffective strategies.

Their 7-step approach alleviates the weekly workload, allowing you to focus on what you love most: treating your patients.

If you’re struggling to get into the Google Maps 3-Pack or need help staying there, then head on over to to learn more.


Alright, back to the podcast.

Let’s take a look at two powerful strategies that will help you absolutely crush your competition in local search.

The first strategy requires building geo-targeted landing pages inside of your website.

This strategy is a game-changer because it’s effective not just against other chiropractors but also against other healthcare providers in your area.

A good example of this is a geo-targeted landing page built around headaches.

The concept is simple.

You create geo-targeted landing pages for every single condition you enjoy treating in your local market.

For example, if you specialize in treating back pain, neck pain, or sciatica, you would create a landing page optimized for each of these conditions specifically for your local area.

But it doesn’t stop there.

You also build out geo-targeted landing pages for surrounding communities that point back to your main local market.

This way, you can be found in the top spots for specific conditions in those other markets too.

Here’s how you do it.

First, identify the conditions you want to target.

I recommend choosing at least ten.

Next, create a dedicated landing page for each condition optimized with keywords relevant to that condition and your local area.

Lastly, create additional landing pages targeting nearby towns and cities, each linking back to your primary market’s landing pages.

Yes, this is a tedious and laborious task, but the results can be incredible.

If you need help with this, contact me directly at hello at chiropractic marketing podcast dot com.

If you’re a Chiropractic Marketing Websites or DC Rank client, you can get this setup rather quickly by contacting us through our support pages.

The second strategy focuses on your Google Business Profile.

This is crucial because a well-optimized profile can significantly improve your visibility in local search results.

Here are the seven steps you need to concentrate on first:

1. Optimize your Google Business Profile by ensuring all your information is complete and accurate.

It’s important to have a completely filled out and optimized Google Business Profile.

This includes filling out all service descriptions, geo tagging images, attributes & other relevant fields.

2. Consistently update your local listings with correct NAP information.

NAP stands for Name, Address, and Phone Number of your business.

Consistency is key here so make sure your listings are reporting accurate information.

Google cross references your business information across many different sites.

If your information isn’t the same everywhere you’ll rank lower.

One way Google knows you’re an active business is by how often you make changes.

3. Get more patient reviews by encouraging your satisfied patients to leave positive reviews.

Google now puts a lot of weight behind businesses that get reviews regularly, specifically ones that include your target keywords.

You should aim to get at least one new written review per week.

4. Publish a Google post once per week.

Google allows businesses to post updates on their profiles, and this serves as a great way to show Google you’re an active business, and provide keywords you want to rank for.

One post per week is all that’s needed, but make sure to always use unique images to your business.

5. Respond to patient reviews.

This shows that you value feedback and care about your patients’ experiences.

Not only will Google reward you for responding to at least 70% of your patient reviews, but you’ll also be more likely to get new reviews, and have people look past negative ones you responded to nicely.

6. Ask and respond to Google questions and answers.

Google Questions and Answers are a great way to engage with your patients, but an even better way is to ask your own questions and answer them using target keyword responses.

I suggest doing at least three per month.

7. Upload new unique images weekly.

Google wants unique content for their users, and will reward business owners with higher ranking when they provide more unique images for their business.

These should be geo-tagged and include keywords in the file names & meta data.

If you’re still not ranking in the top 3 spots after six months, try the following four advanced strategies:

1. Flag bad reviews

Go through all of your negative Google reviews and flag all of the ones that violate Google’s Terms and Conditions.

There are plenty of reasons to pick from, and Google makes it easy.

2. Get backlinks to your Google Business Profile

Just like your website needs backlinks, so does your Google Business Profile.

My listings software provides many high quality ones, but if you want to stand out you may want to buy more.

You should see results within 3-6 months.

Send me an email if you need more details about this.

3. Align your profile & website’s SEO

Google cross references your website and business profile, and if the keywords are aligned you are more likely to rank.

If you need help with this and don’t know where to start, shoot me an email.

If done properly, you should see results within 2-4 months.

4. Publish a press release

Press releases are great for getting many high quality back links for both your Google Business Profile and your website, which will help them both rank higher.

Like I mentioned earlier, if you need help with this, just shoot me an email.

If done properly, you should see results within 2-4 months.

If you follow the steps and get to this stage, there is no reason why your profile cannot rank #1-3 for your primary keywords within 1 year.

Remember, Local SEO is all about outworking the competition.

It’s not just about having the best content or the most attractive website—it’s about consistently putting in the effort to stay ahead.

This means regularly updating your Google Business Profile, creating high-quality, geo-targeted landing pages, gathering patient reviews, and engaging with your community online.

By maintaining a steady, proactive approach to your local SEO efforts, you can ensure that your practice remains visible and attractive to potential patients, giving you a significant edge over competitors who may not be as diligent.

If your current local SEO strategy isn’t working make sure you get in touch with me so I can help you figure out why.

I’m readily available and always here to help!

Alright, that wraps things up for today…

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Thanks for listening and I’ll catch you next time…

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About Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. Learn more over at

Dr. Patrick MacNamara