5 Weekly Actions Chiropractors Should Do to Dominate Google’s 3-Pack

Dr. Patrick MacNamara // Chiropractic Marketing

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May 28  


In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares 5 weekly actions chiropractors should do to dominate Google’s 3-Pack.

How Chiropractors Can Dominate Google’s 3-Pack

Welcome everyone to Episode Number 32 of the Chiropractic Marketing Podcast.

I’m your host, Dr. Patrick MacNamara, and TODAY we’re talking about the five weekly actions chiropractors should do to dominate Google’s 3-Pack.

Showing up in Google’s 3-Pack is crucial because it’s the prime real estate of local search results.

When potential patients search for chiropractic services in their area, the 3-Pack is prominently displayed at the top of the search results, increasing your visibility and the likelihood of attracting new patients.

Being in the 3-Pack not only boosts your online presence but also builds trust and credibility, as patients often perceive the top results as the most reputable and reliable options.

If you want to gain more exposure, then you can secure two spots in this coveted space: first, by ranking in the top three organic local search results through effective SEO practices, and second, by paying for a display ad in Google Maps.

Combining these strategies maximizes your exposure and ensures you capture the attention of potential patients.

Today’s episode doesn’t delve into ads so let’s just focus on the five things you should do as a chiropractor to dominate Google’s 3-Pack.

But first, I’d like to thank Chiropractic Marketing Websites for sponsoring today’s episode.

CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising.

If you’re not getting the number of leads you’d like from your current chiropractic website, then head on over to Chiropractic Marketing Websites dot com to learn more.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

That’s G E T C M W dot com.

Alright, back to the podcast.

As mentioned, we’re talking about the five weekly actions chiropractors should do to dominate Google’s 3-Pack.

1. Post An Update With an Image

First up, posting an update with an image.

This is a simple yet powerful strategy.

When you post at least once a week with an SEO-optimized message and a unique image, not a stock photo, you increase your chances of ranking higher in local search results.

Unique images are more engaging and give potential patients a real feel of your practice.

Make sure your message includes relevant keywords and highlights any special offers or updates about your practice.

This regular activity signals to Google that your business is active and engaging with your community.

2. Respond To Patient Reviews

Next, let’s talk about responding to patient reviews.

Quick responses to reviews can significantly boost your local search ranking.

It shows potential patients that you value feedback and are actively engaging with your patients.

When you respond promptly, you not only enhance your online reputation but also encourage more patients to leave reviews.

Remember, positive interactions build trust and credibility.

3. Respond to Questions

Third on the list is responding to questions on your profile.

This is a fantastic way to use more keywords and provide valuable information to potential patients.

If you don’t have any questions yet, it’s perfectly fine to ask some yourself and then answer them.

Aim to answer at least three questions per month.

This proactive approach not only improves your SEO but also positions you as a helpful and knowledgeable chiropractor in your community.

4. Get A New Review

The fourth thing you need to focus on is getting at least one new 5-star review each week.

Reviews are incredibly influential and can significantly impact your ranking.

While it can be challenging to ask for reviews, it’s absolutely worth the effort.

Make it easy for your patients by sending them a direct link to your Google review page.

A steady stream of positive reviews signals to Google that your practice is trusted and valued by your patients.

5. Upload A New Image

Finally, upload a new image each week that showcases your clinic, treatment rooms, products, or anything else that represents your business.

Google uses these images to understand more about your practice and displays them to local patients searching for chiropractic services.

Regularly updating your images keeps your profile fresh and engaging, making it more appealing to potential patients.

These five strategies—posting updates with images, responding to patient reviews, answering questions, getting new reviews, and uploading fresh images—will definitely move the needle in getting your practice to the top of Google’s 3-Pack.

However, these efforts will only be effective if your Google Business Profile is fully optimized.

If you need help with optimizing your profile or implementing these strategies, don’t hesitate to reach out to me over at Chiropractic Marketing Websites dot com.

We offer SEO services specifically for your Google Business Profile.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

Alright, that wraps things up for today…

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Thanks for listening and I’ll catch you next time…

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About Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. Learn more over at https://www.chiropracticmarketingwebsites.com/.

Dr. Patrick MacNamara