How to Capture Email Addresses Using Niche-Specific Landing Pages

Dr. Patrick MacNamara // Chiropractic Marketing


April 23  

In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara shares how to effectively capture email addresses using niche-specific landing pages.

Niche-Specific Landing Pages

Welcome everyone to Episode 27 of the Chiropractic Marketing Podcast.

I’m your host, Dr. Patrick MacNamara, and today we’re going to talk about how to effectively capture email addresses using niche-specific landing pages.

Today’s episode is brought to you by Chiropractic Marketing Websites.

CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising.

If you’re not getting the number of leads you’d like from your current chiropractic website, then head on over to Chiropractic Marketing Websites dot com to learn more.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

That’s G E T C M W dot com.

Alright, back to the podcast.

So, why is building an email list important for chiropractors?

Let’s reverse engineer one of the most effective ways to capture email addresses for your chiropractic practice.

Yes, a simple pop-up can work, but if you’re targeting specific niches like knee pain or neuropathy, a dedicated landing page would be your most effective option.

What’s a landing page, you ask?

Good question!

A landing page is a standalone web page created specifically for a marketing or advertising campaign.

It’s where visitors “land” after clicking on a link in an email, social media post, pay-per-click ad, or other digital marketing platforms.

The primary goal of a landing page is to convert visitors into leads or customers by encouraging them to take a specific action, such as signing up for a newsletter, downloading a guide, or scheduling an appointment.

Landing pages are designed with a focused message and a clear call-to-action to minimize distractions and optimize conversion rates.

Here are the top 10 key components I recommend you use on a well-structured chiropractic landing page:

1. An Attention-grabbing Headline

The headline is the first thing visitors see when they land on your page. It should be attention-grabbing, relevant to the offer, and communicate the value proposition clearly and concisely.

2. A Reinforcing Subheadline

A subheadline provides additional context to the headline, elaborating on the offer or providing more details about the product or service. It should support the headline and reinforce the main message.

3. A Hero Image or Video

Visual content, such as a high-quality image or a compelling video, can capture visitors’ attention and help illustrate the benefits of your offer. It should be relevant, engaging, and resonate with your target audience.

4. The Benefits and Features of Your Service or Program

Highlight the key benefits or features of your service or program in bullet points or short paragraphs. Focus on how your offer solves a problem or fulfills a need for the visitor.

5. Authentic Social Proof

Testimonials and reviews by patients you’ve treated can build trust and credibility. Displaying social proof can reassure visitors that they are making a good decision by engaging with your offer.

6. A Clear and Compelling Call-to-Action

A clear and compelling call-to-action guides visitors towards the desired action, such as signing up for a newsletter, downloading an ebook, or scheduling a consultation. Make sure the call-to-action stands out visually and is positioned strategically on the page.

7. A Well-Designed Opt-in Form

An opt-in form is where visitors provide their contact information, such as their name and email address, to access the offer or receive more information. Keep the form simple and only ask for essential information to reduce friction and increase conversions.

8. Trust Badges

Displaying trust badges, security certifications, or industry awards can further enhance credibility and reassure visitors that their information is safe and secure.

9. Additional Content

Depending on the complexity of your offer, you may include more detailed content, such as FAQs, additional resources, or a brief overview of your practice, to provide visitors with more information and address any potential questions or objections.

10. Footer

The footer typically includes secondary navigation links, privacy policy, terms of service, and contact information. It provides additional context and ensures compliance with legal requirements.

By incorporating these components into your landing page design, you can create a cohesive and compelling user experience that drives conversions and helps you achieve your marketing goals.

Now if you don’t know how to set all of this up please reach out to me.

I’m here to help!

My email address is hello [at] chiropractic marketing podcast dot com or simply visit Chiropractic Marketing Websites dot com for more information.

It provides a good breakdown of what we just covered.

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Thanks again and I’ll catch you next time…

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About Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. Learn more over at

Dr. Patrick MacNamara