October 13, 2017

In this session of The Chiropractic Marketing Podcast, I discuss how to choose the perfect chiropractic domain name for your website.

Transcript

Welcome everyone to Episode 2 of The Chiropractic Marketing Podcast. I’m your host, Dr. Patrick MacNamara, and today we’re going to be talking about choosing a domain name for your chiropractic website. But first, I need to let you know that today’s episode is brought to you by Blogging Chiropractors. Blogging Chiropractors helps chiropractors keep their blogs active with relevant content that’s designed to help convert readers into new chiropractic patients. It’s blog writing made simple. Sign up for their 14 day free trial over at www.bloggingchiropractors.com. No credit card is required with no further obligation to join. So give it a try, you have nothing to lose. That’s www.bloggingchiropractors.com. Now back to the show… Today we’re going to talk about domain names. I realize this topic is super basic but I feel like it needs to be covered, especially for those who are just getting started in practice or have moved to a new location. While there isn’t one magic formula, there are some tested rules that can help you avoid making a poor choice.

Here are just a few to consider:

Try to find a memorable and sensible domain name that represent your practice well. Usually the shorter it is the better chance it has to being remembered. Another trick is to look for a domain name that is keyword-rich: Search engines do give weight to domain names in regards to ranking factors, so consider using your name, city, and/or something about the chiropractic practice that people might search for. You can also look for a domain name that uses local words: Since chiropractors rely on local search, incorporating the city or even neighborhood into the domain name works well, too. Make sure you stay away from domains that use numbers and hyphens: When people try to remember a domain name, it is unlikely they will remember any special characters or numbers. Make sure your domain name isn't already trademarked: The last thing you want to deal with is a copyright infringement lawsuit from another local doctor or even a national brand. Keep your name clean from copying another brand’s trademarks. If you need help with this, checkout LegalZoom’s comprehensive trademark search. You can find them over at https://www.legalzoom.com/. Get a popular or more commonly used extension: It’s always safest to select a traditional top-level domain like .com, .org, or .net. Even though it might be easier to find the right name in one of the newer extensions, the new ones are harder to remember and sometimes more expensive. Plus, traditional extensions are usually more valuable if the website ever gets sold. Last but certainly not least, consider a branded domain name: If you’re trying to build your brand around the name of your practice, then obviously the best approach would be to obtain a domain name that has your brand’s name in it.

So how do you go about obtaining a domain name?

Well, you need to register it through a domain registrar. If you don’t know where to start, I recommend using GoDaddy, NameCheap or Hover. Each registrar has their own pros and cons but I prefer doing business with those three. The one I use the most is GoDaddy because their DNS propagates faster when taking a new website live. If you don’t know what that means, don't worry about it. It mainly benefits you if you're a webmaster. With that said, I only use GoDaddy for registration purposes. I never use any of their other products or services simply because I find them inferior to others. Alright… let’s move forward with today’s Q & A.

Today’s question comes from Dr. Travis.

He asks, “How do you create a successful first impression when people see either your website or social media profiles?” Well, first of all, that’s a great question and one that definitely needs to be addressed because remember you never get a second chance to make a first impression. So before you throw up a website or create any of your social media profiles, you first need to be crystal clear about your brand. If you’re unclear, answer the following questions:
  • What do your patients want?
  • What health problems are they dealing with right now?
  • How are these problems making them feel?
  • What statement can your brand make that clearly articulates a solution to their problems?
  • Why are you an authority to solve their problems?
  • What’s your plan to ease their fears and confusion?
  • What calls-to-action can you use to help stimulate them to schedule an appointment with you?
The answer to these questions will provide you with all the material you need to create your website and other online offerings. If you need a good example of this, take a look at the Blogging Chiropractors' website. When there, are you able to quickly understand what problem it solves? You should be able to within seconds after the website loads. So make sure you work on the message and appearance your brand projects. You’ll then be much more successful at communicating what you do to the people that need your services the most. As I wrap up today’s episode, don’t forget to…

Subscribe to this podcast!

Just click on the links found in today’s show notes or simply go over to iTunes, SoundCloud or Stitcher and search for Chiropractic Marketing FM. Also, I’d appreciate your review of this podcast over at iTunes. Let me know what’s good, what’s bad and what needs to be axed. The choice is completely yours but reviews do help build awareness of this podcast within iTunes. So I’d greatly appreciate your review and any input you can leave. Thanks again and I’ll catch you next time…

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Disclosure of Material Connection: Some of the links in the page above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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October 6, 2017

In this inaugural episode, Dr. Patrick MacNamara walks through the purpose of his podcast and what you can expect from future episodes.

Transcript

Welcome everyone to the very first episode of the Chiropractic Marketing podcast. I’m your host, Dr. Patrick MacNamara. Today we’re just going to walk through the purpose of this podcast and what you can expect from future episodes. Since this is the first episode, allow me to introduce myself… I’m a blogger, chiropractor, Christ-follower, coffee lover, cyclist, and father of two extremely talented and beautiful kids… obviously I'm biased but since I'm their dad, I can say that… right? Oh, yeah! I'm also a podcaster and, ironically, launched my very first podcast way back in 2010. Yeah, back in those days podcasting wasn't even cool. Matter of fact, most chiropractors didn't even know what a podcast was. So, long story short, I pulled that podcast down and sat on the idea for awhile longer. Now I meant to launch this particular podcast several years ago but instead I chose to focus on more important things like taking care of my wife. If you noticed earlier I mentioned father but I didn't mention husband. That's because my beautiful wife of over 24 years just recently passed away -- matter of fact, on June 28th, 2017 -- from an almost three year battle with Inflammatory Breast Cancer. Needless to say, this topic of chiropractic marketing, even though it's a passion of mine, wasn't even on my radar over the last few years. My focus has been on helping my wife through her sickness and taking care of our two children. Now if you'd like an insider perspective on what it's like to go through what we went through, I recommend that you visit TeamTina.me. That's TEAMTINA DOT ME. TeamTina.me is a website I created for her to document our journey. And my kids and I plan to continue updating that site in honor of her and those who are also fighting this dreaded, aggressive form of breast cancer. So go check it out… again, that's TeamTina.me. Last but certainly not least, I'm a web designer. Now I’ve been educating chiropractors on the importance of Internet marketing since 2005. My blog, which you’ll find over at www.nextgenerationchiropractor.com, became my main platform to chiropractors beginning in April of 2009. Since that time, I’ve written over 300 articles about internet marketing, email marketing, and social media marketing. I’ve had articles featured in Chiropractic Economics, Dynamic Chiropractic and The American Chiropractor. I’m also the founder of several internet marketing companies that serve the chiropractic profession. You can learn more about these companies by visiting BloggingChiropractors.com, ChiropracticMarketingWebsites.com and DCRank.com. Now let’s talk about the purpose of this podcast. It really is three-fold:
  1. To educate chiropractors on the best practices of internet marketing.
  2. To encourage chiropractors to develop their own digital media platform and…
  3. To introduce chiropractors to some of the newest strategies and techniques used by some of the top Internet marketers.
With that said, my main focus will be on best practices within internet marketing. In other words, I want you to be able to take the information I share and build a highly engaging and successful web presence that not only features you as the authority within your community but also sets you up in the most ethical and professional way possible. I’ve been an Internet marketer since 2002. I’ve seen a lot come down the pike. Some good, some bad, some horribly awful. My goal is to lead you down the right path so that you can experience the benefits of this type of marketing. The format for this podcast will contain a brief discussion about a certain Internet marketing related topic, then I’ll jump into answering one or two questions that I’ve received from other chiropractors. If you’d like to participate in the conversation, then head on over to ChiropracticMarketing.fm/ask. That’s ChiropracticMarketing.fm forward slash A S K. I’ll also leave the links to everything I’ve mentioned in today’s episode in the show notes below.

Subscribe to this podcast!

Also make sure you subscribe to this podcast. I’ll make it well worth your time if Internet marketing is what you need help with the most. Simply go over to iTunes, SoundCloud or Stitcher and search for Chiropractic Marketing FM. If you’d prefer to be notified via email when new episodes go live, head on over to ChiropracticMarketing.FM and leave your email address in the field provided. Last but certainly not least, I’d appreciate your review of this podcast over at iTunes. Let me know what’s good, what’s bad and what simply needs to be axed. The choice is completely yours but reviews do help build awareness of this podcast within iTunes. So I’d greatly appreciate your review and any input you can leave. Thanks again and I’ll catch you next time…

Thanks for Listening!

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