TranscriptWelcome everyone to Episode 2 of The Chiropractic Marketing Podcast. I’m your host, Dr. Patrick MacNamara, and today we’re going to be talking about choosing a domain name for your chiropractic website. But first, I need to let you know that today’s episode is brought to you by Blogging Chiropractors. Blogging Chiropractors helps chiropractors keep their blogs active with relevant content that’s designed to help convert readers into new chiropractic patients. It’s blog writing made simple. Sign up for their 14 day free trial over at www.bloggingchiropractors.com. No credit card is required with no further obligation to join. So give it a try, you have nothing to lose. That’s www.bloggingchiropractors.com. Now back to the show… Today we’re going to talk about domain names. I realize this topic is super basic but I feel like it needs to be covered, especially for those who are just getting started in practice or have moved to a new location. While there isn’t one magic formula, there are some tested rules that can help you avoid making a poor choice.
Here are just a few to consider:Try to find a memorable and sensible domain name that represent your practice well. Usually the shorter it is the better chance it has to being remembered. Another trick is to look for a domain name that is keyword-rich: Search engines do give weight to domain names in regards to ranking factors, so consider using your name, city, and/or something about the chiropractic practice that people might search for. You can also look for a domain name that uses local words: Since chiropractors rely on local search, incorporating the city or even neighborhood into the domain name works well, too. Make sure you stay away from domains that use numbers and hyphens: When people try to remember a domain name, it is unlikely they will remember any special characters or numbers. Make sure your domain name isn't already trademarked: The last thing you want to deal with is a copyright infringement lawsuit from another local doctor or even a national brand. Keep your name clean from copying another brand’s trademarks. If you need help with this, checkout LegalZoom’s comprehensive trademark search. You can find them over at https://www.legalzoom.com/. Get a popular or more commonly used extension: It’s always safest to select a traditional top-level domain like .com, .org, or .net. Even though it might be easier to find the right name in one of the newer extensions, the new ones are harder to remember and sometimes more expensive. Plus, traditional extensions are usually more valuable if the website ever gets sold. Last but certainly not least, consider a branded domain name: If you’re trying to build your brand around the name of your practice, then obviously the best approach would be to obtain a domain name that has your brand’s name in it.
So how do you go about obtaining a domain name?Well, you need to register it through a domain registrar. If you don’t know where to start, I recommend using GoDaddy, NameCheap or Hover. Each registrar has their own pros and cons but I prefer doing business with those three. The one I use the most is GoDaddy because their DNS propagates faster when taking a new website live. If you don’t know what that means, don't worry about it. It mainly benefits you if you're a webmaster. With that said, I only use GoDaddy for registration purposes. I never use any of their other products or services simply because I find them inferior to others. Alright… let’s move forward with today’s Q & A.
Today’s question comes from Dr. Travis.He asks, “How do you create a successful first impression when people see either your website or social media profiles?” Well, first of all, that’s a great question and one that definitely needs to be addressed because remember you never get a second chance to make a first impression. So before you throw up a website or create any of your social media profiles, you first need to be crystal clear about your brand. If you’re unclear, answer the following questions:
- What do your patients want?
- What health problems are they dealing with right now?
- How are these problems making them feel?
- What statement can your brand make that clearly articulates a solution to their problems?
- Why are you an authority to solve their problems?
- What’s your plan to ease their fears and confusion?
- What calls-to-action can you use to help stimulate them to schedule an appointment with you?
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