Using YouTube to Grow Your Chiropractic Practice

Dr. Patrick MacNamara // Chiropractic Marketing

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May 21  


In this episode of the Chiropractic Marketing Podcast, Dr. Patrick MacNamara talks about the importance of using YouTube to grow your chiropractic practice.

Use YouTube to Help Grow Your Chiropractic Practice

Welcome everyone to Episode Number 31 of the Chiropractic Marketing Podcast.

I’m your host, Dr. Patrick MacNamara, and TODAY we’re talking about video, more specifically, using YouTube to grow your practice.

Now, I know what you might be thinking: Isn’t my website the most important online asset I have?

And you’re absolutely right.

Your website is the central hub of all your online activities, where you capture email addresses through marketing funnels and opt-in forms, essential for growing your list.

And that’s where Chiropractic Marketing Websites comes in, the sponsor of today’s episode.

CMW helps chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising.

If you’re not getting the number of leads you’d like from your current chiropractic website, then head on over to Chiropractic Marketing Websites dot com to learn more.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

That’s G E T C M W dot com.

Alright, back to the podcast.

As mentioned, we’re talking about video, more specifically, using YouTube to grow your practice.

Here’s the thing—video content, especially on YouTube, can significantly amplify your reach, build your brand, drive traffic back to your website, and ultimately convert more leads into new patients.

Let’s break down why this is so important.

First, let’s talk about Brand Building.

In today’s digital age, video is one of the most engaging forms of content.

It allows you to showcase your expertise, personality, and the unique aspects of your practice in a way that text or images simply can’t.

When potential patients see you in action, explaining concepts, performing adjustments, or sharing patient testimonials, it builds trust.

They start to feel like they know you, and trust is a crucial factor in choosing a healthcare provider.

Second: Driving traffic to your website.

YouTube is the second largest search engine in the world, right after Google.

By creating valuable, informative, and engaging video content, you can tap into a massive audience that’s actively searching for solutions that you provide.

Each video you post can include links back to your website, encouraging viewers to learn more about you, read your blog posts, or book an appointment.

Third, and perhaps most importantly: Converting leads into new patients.

Video content can be a powerful tool in your conversion strategy.

When people visit your website after watching your videos, they’re already primed.

They’ve seen your expertise, they’ve heard your voice, they’ve connected with you on a personal level.

This makes them more likely to take that next step—whether it’s signing up for your newsletter, downloading a free resource, or scheduling a consultation.

Now, you might be wondering how to get started with creating video content.

Here are a few tips:

1. Educational Videos

Share your knowledge on common issues like back pain, posture, or wellness tips. This positions you as an authority in your field.

We make this easy for our clients because they can pick any topic we publish to their blog, then repurpose it for YouTube.

2. Patient Testimonials

Showcase success stories to build social proof.

This is powerful and can scale any program like knee pain programs, neuropathy programs, shoulder programs, et cetera to new levels.

3. Behind-the-Scenes Content

Give a glimpse of your practice, your team, and your processes. This humanizes your brand.

4. Host a Live Q&A Sessions

Engage directly with your audience, answer their questions, and build a community.

Remember, consistency is key. Regularly posting videos helps you stay top-of-mind with your audience and improves your search rankings over time.

In conclusion, while your website remains the cornerstone of your online presence, integrating video content into your marketing strategy can significantly enhance your efforts.

It builds your brand, drives valuable traffic to your website, and converts more leads into loyal patients.

So, take that leap into the world of video content today.

Your future patients are out there, searching for the expertise and care that only you can provide.

And here’s the best part—you don’t need to invest a ton of money into camera gear.

Your smartphone is more than capable of capturing high-quality video.

In fact, the quality of your audio is typically more important than the video footage, and the latest smartphones work just fine for this purpose.

If you feel the need for a different camera, consider purchasing the DJI Osmo Pocket 3.

It’s a powerful little camera built on a gimbal that’s perfect for vlogging and creating professional-looking videos.

So, grab your smartphone and start recording today.

Your patients are waiting to connect with you.

Last but certainly not least, make sure you optimize your video for your local community.

Your video’s title and description need to include geo-specific information so that YouTube knows which audience to serve it to.

I’d even recommend going as far as renaming the actual file you upload to YouTube.

For example, don’t upload what comes out of your camera because it’s typically something like video001.mp4.

There’s no telling how many videos have been uploaded with the same title.

It doesn’t tell YouTube anything about the contents of the video.

Instead, use a geo-specific name that includes your city, state, topic of the video, and your profession.

For example, rename it something like Dallas Texas Back Pain Relief Chiropractor.

This helps YouTube understand where you are and what your video is about, increasing the chances that it will reach the right audience in your local area.

If you need help with this, please visit Chiropractic Marketing Websites dot com.

We offer SEO services specifically for YouTube videos.

That’s Chiropractic Marketing Websites dot com or, if you don’t want to type all of that in, just enter GET CMW dot com.

That’s G E T C M W dot com.

Alright, that wraps things up for today…

Thanks for tuning in to the Chiropractic Marketing Podcast.

Before you go, remember to subscribe to my podcast on your favorite platform.

Whether it’s Apple Podcasts, Audible, YouTube Podcasts, Spotify, or others, I’ve got you covered.

If you need to see a full list of supported platforms, simply visit Chiropractic Marketing Podcast dot com.

Last but certainly not least, I’d love to hear your thoughts on Apple Podcasts.

Your reviews not only helps build awareness of what I’m talking about but also gives me a good indication of how I’m doing.

Be nice, be fair but definitely be honest.

I would greatly appreciate it and so will future listeners!

Thanks for listening and I’ll catch you next time…

Find Chiropractic Marketing Podcast on Your Favorite Platform

Thanks for tuning in to the Chiropractic Marketing Podcast.

Before you go, remember to subscribe to my podcast on your favorite platform.

Whether it’s Apple Podcasts, Amazon, Audible, YouTube Podcast, Spotify, or others, I’ve got you covered.

If you need to see a full list of supported platforms, simply visit Chiropractic Marketing Podcast dot com.

Last but certainly not least, I’d love to hear your thoughts on Apple Podcasts.

Your reviews not only helps build awareness of what I’m talking about but also gives me a good indication of how I’m doing.

Be nice, be fair but definitely be honest.

I would greatly appreciate it and so will future listeners!

Thanks for listening and I’ll catch you next time…

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About Dr. Patrick MacNamara

I help chiropractors convert leads into new patients in 14 days or less without tech overwhelm or spending a lot on advertising. Learn more over at https://www.chiropracticmarketingwebsites.com/.

Dr. Patrick MacNamara